The two brothers John Francis and Horace Elgin Dodge founded in 1914 its automobile factory in Detroit. The first vehicle they produced was almost identical to the known model Ford T. The Dodge model, however, was equipped with an electric starter. Thus, it became soon a large popularity. In addition to passenger cars put Dodge also trucks and buses ago. Mid-year 1925, one million vehicles of the company on the roads. In 1928, the company was acquired mainly by purchase of shares of Chrysler.
The early 1930s were for significant improvements in terms of design and efficiency of vehicles. The costs should be kept as during the Great Depression low. Dodge also invested a lot of money and time to improve the safety of its vehicles with adjustments to the brakes and the car body. In the 1950s, Dodge equipped his models with fins. Even the large pick-up truck "Sweptside 100" had to join this trend. The postwar period brought in the United States at the beginning of the 50s the Baby Boom with it.
Then Dodge responded with the development of a family car, like the Mayfair and Regent, asked what space and comfort for the whole family. The manufacturer also referred more women in its marketing with a. The women of that time were able to enjoy the style "La Femme" on corresponding tonal handbags and umbrellas. The era of muscle cars begins at Dodge with the Charger R / T and build its peak in 1971 with the Dodge Challenger convertible.
In the 70s Dodge responded to the oil crisis with more fuel-efficient cars such as the Dodge Colt and Omni. The fastest production cars produced by the manufacturer with the Li'l Red Truck in 1978 in order to circumvent the restrictions on passenger cars. In the 1980s, Dodge revolutionized the automotive industry with the introduction of family-friendly and powerful Caravan. Dodge is the latest since the mass appeal of its pick-ups for rugged reliability. For freedom lovers of the manufacturers in 1982 produced the Cabrio 400. Under the Dodge brand also medium-sized cars were from the group next pick-ups but produces.
The best-known model is the Viper sports car. Nowadays pickups are best known by the label RAM. In addition, various small cars and SUVs are still produced. Since Chrysler was acquired by Fiat, the Dodge brand is also part of the Fiat Group.
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