MALICE N WONDERLAND
The top office floors of the famous building of Capitol Records in Hollywood offer some breathtaking views of Southern California. By spyglasses the platform that adorn this architectural icon, has an excellent view of the lovely landscape, in the spread some of the finest residential areas in the world. But you have to look any further just a little and can easily overlook those populated by working class heroes streets, where the gangsta rap his birth celebrated.
This Janus-like panorama of Los Angeles is the not so inappropriate background for a certain Calvin Broadus, famous and infamous under his name Snoop Dogg, who in the boardrooms of the most famous cylinder construction in California, if not the United States has his new label home. now as Creative Chairman of EMI again launched label Priority Records he reigns over a plump catalog brimming with gangsta rap anthems (NWA, Eazy E, Master P, Ice Cube), who ultimately were all created on the streets, and yet in could infiltrate highest circles. The view also matches Snoops first match in their own right: his upcoming new album "Malice N Wonderland". Finally, it is precisely these two very different worlds, has pulled out of which the Doggfather inspiration for his now tenth business.
"When I started compiling this disc, my heart was still full of resentment (note .: Malice) - and I concentrated entirely on hardcore gangsta rap," Snoop explained candidly. But Snoop likes his roots deep in tough its Neighborhood in Eastside Long Beach, also known for its world-grown Fanscharen one is obvious this Rapmusiker has evolved continuously. After Snoop had gone deeper into his new work, it soon became clear that he also wanted to make songs that not only embody the transition Tatum. "My mood had lightened and I wanted to play music, which is of course the ladies just go just fine."
The last thought likely also responsible for the most recent episode in the series of giant Singles draw: "In" Gangsta Luv "to Snoop licks on synthetic electro beats, gallantly ensnared by one of the greatest RB Scoops these days, The-Dream, and actively supported by none other than Tricky in the function of the producer. "I am only too keen to work with absolutely trendy artists," says Snoop expressed to the-Dream (who added his ingredients in "Luv Drunk"). " I also have to bring no great sacrifice. Even if it is for the ladies, I know exactly how I put the whole a bold G. "
With one leg Snoop is anyway always in his Hood. So Producer Scoop DeVille has cleverly and effectively incorporated the classic "It Takes Two" by Rob Base and DJ E-Z Rock in "I Wanna Rock" and Snoop thus supplies a downfield pass to a new Jerkin anthem. This brand new
Southern-Californian dance phenomenon has the rapper taken of course: "I am very fond of the young lads, bring really quite new momentum into the game from the same area as I do that it has equal radioed.." A similar spirit prevails at "Pronto" where Snoop and his "nephew" Soulja Boy
giving the Southern style, the spores and the monkeys sugar, if not adrenaline.
No respite: "1800" is an energy package of similar caliber, a bassblubbernde homage to the eponymous Tequila, when Lil John are the Zechkumpan and with which one can make government at every party. continue with "Upside Down", an equally strong cocktail from producer Terrace Martin chased by Shaker that the hi-hats and cowbells just as clink. Here we provide Doggfather Snoop same time two of the great Californian hopefuls of his profession before: Nipsey Hussle from South Central L.A. and problem of Compton. Both complete their Act with youthful bravado.
We stay on the West Coast, to whose style producer Battlecat apparently fully committed to: be heard on "Secrets", in which G-Funk gear the New Wave Baby "Talking In Your Sleep" by the Romantics an extra portion of oil forms. This track runs not only smoothly, Snoop, assisted by Kokane, comes here fully in his signature role of the Original Gangsters and lets so some of the stack to have rebellious youngsters in their place. "That's malice -.. Exactly what I mean No matter how many times I've already come to the world, or how many awards I was, life on the road is hard, if you are not on guard, you go one to the collar. " This explains also titles like "two minutes Warning". The piece begins with the typical clack of a firearm during charging and Snoop puts here his claim as King of the Coast from what he emphasizes with a pithy description of his fights that have brought him to the top. "Even without Suge and Dre I would have done my way," he poisoned.
For the actual street anthem of the album, "That's Tha Homie" that has Danja produced with menacing undertones, Snoop underpinned his lifelong attachment to his Neighborhood and makes also clear that his is Golden State Empire has long since spread everywhere. "No matter where I go, I'm coming in everywhere," he boasts. "They know me in every quarter of the world and you love me because I also always show my love. These people are the reason I still put myself up to the microphone and go on tour. I want to see their faces and make them understand, Snoop with them join in any shit. "
The "Wonderland" by Snoop Dogg is indeed far removed from that of a John Mayer
- just listen to the ornate with a Commodores sample "Pimpin 'Is not EZ" featuring R. Kelly - but it holds very well a few gems beyond of any hardcore posturing. "Different Languages", produced by Terry Riley, bringing on a bed walk-piano sounds, the powerful voice of RB singer Jazmine Sullivan into play while proving all honor at the same spot, Snoop woman of his life. In a similar vein caress on "Special" lightweight hi-hats and cotton soft piano sounds the meltdown voices of Brandy and Pharrell. Snoop mimes here a pimp who is inspired by romantic fantasies and the dreams of common long-distance travel. "Even that suits me! I have previously proved that I it have songs that are dedicated to such women. I can understand their struggle well and know that they want a man who makes them certain announcements. And if the guy does not riff, I do that precisely. there are even speakers. " The vocal trio delivers here a parade valid Hit carrying on exactly where Snoop has remained with us "Beautiful" standard.
With its natural active compounds both to his hood and to Hollywood Snoop has remained enormously relevant and responsible for a distance of ten solo albums and numerous side projects. has penetrated Since these rappers in our collective consciousness, so since he with Dr. Dre
hung up the 1992 classic album "The Chronic", Snoop has remained a driving force in hip hop and has become almost a globally known trademark anyone.
This reputation has introduced in this form until now unique deal with MTV Snoop. The television will do everything possible to make Snoop to a global television icon and to bring both his music across the board with the fans. This includes the marketing and promotion for "Malice N Wonderland" and the publication of its Hitklassiker within the video game Skirt Game.
As Creative Chairman of Priority Records, the label that has helped to establish West Coast Rap, Snoop is the hip-hop label lend new profile and use every opportunity for digital use and innovative branding. He also will serve as executive producer of a series of Priority releases on the occasion of the 25th anniversary label in of 2010.
From music to Merchandise from Twitter to the TV show (E! 'S reality show "Snoop Dogg's Father Hood" and MTV's "Dogg After Dark"), Snoop Dogg is not just in hip-hop, a measure of all things, but also embodies a type artist who throughout his fingers has a modern network of popular culture in the game. With "Malice N Wonderland" of all trades from California has added its steadily growing portfolio another classic. Snoop Dogg all trades. No ground that he is not selected.